Food Fund is a social initiative birthed from the collaboration of a social enterprise - Tree Dots https://www.thetreedots.com, Non-Profit Organisation, Ray of Hope Initiative (ROHI), - with relatively different objectives. TreeDots aims to reduce the amount of waste on Earth starting with food wastage by creating a marketplace to link people with unsold inventory to potential buyers so as to not let them end up in the bin. On the other hand, ROHI's mission is to allow individuals who are capable of providing aid to others to reach out to people who require such assistance via a reliable and accessible platform. Despite this, both organisers wish for the same final outcome - to make the world a better place.
It is for this goal, that Food Fund was hatched by fusing the vastly differing expertise from these two organisations. Food Fund is a crowd-funding initiative using the platform that ROHI had painstakingly built up to ensure reliability and transparency, to purchase the deeply discounted products that TreeDots have on their platform that were put up by a variety of sellers. These products will then be given to the beneficiaries of Food Fund such as Beyond Social Services (beyond.org.sg) and ROHI who would then further pass it on to their beneficiaries. It is a win-win-win situation for everyone!
You must be thinking "if it is for a good social cause, why are the sellers not donating their items instead?". Operational costs! These sellers will be undertaking the delivery to the various households as well as the storage of the goods till the actual day of delivery, also the products are already sold at a loss. To ensure a sustainable model for Food Fund to not just be an one-off effort, we do have to ensure that our sellers are at least able to cover a portion of their expenses! Not to worry, Food Fund does have some procedures in place to ensure that the sellers are not profiting from this movement, and that everything is done to make certain that the best interests are given to the beneficiaries involved.